About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, such as product development and customer service.
What You'll Do
This role on the Consumer Insights team is responsible for delivering a wholistic view of the consumer through primary and secondary research insights. You will be responsible for creating the framework for and driving the regular drumbeat of insights that measure our brands overall progress and health from a customer lens through deep analysis of data collected internally and by 3rd parties including but not limited to brand equity, upper funnel metrics, buzz and social engagement, NPS, etc. In addition, as a senior member of the Consumer Insights team, you will own large cross-brand research studies that drive impact within our brands and may include foundational insights in priority categories (e.g., Denim, Active) or experience (e.g., Active shopping journey).
To be successful in this role, you must have a passion for quantitative research methodologies and analytics, including the development and execution of standardized reporting with strong data visualization capabilities. You independently lead research planning and execution and deliver data-based insights that clearly drive action. You have an excellent understanding of standard research methodologies and are a trusted thought partner by your stakeholders, sought after for your point of view given your good expertise in research. You are comfortable with ambiguous questions and creating a business-oriented research plan to answer them. You are proactive and collaborative with cross-functional business partners to develop joint analysis, reporting and/or solutions.
Specific job responsibilities include:
Research/Business Management
- Establish a new Insights Reporting Program, which delivers a consistent drumbeat of customer and brand health metrics and drives customer-centric decision-making across the organization – from Store Associates to Merchandisers to the Senior Leadership Team (SLT). This work includes partnership with other data/analytics teams at Gap Inc.
- Craft a cohesive story of our customer through the synthesis and communication of various insights resources, inclusive of but not limited to: consumer macro trends, brand health tracking, search & social insights, industry reports and more.
- Lead with a curious mindset that compels you to dig into the data to uncover insights based on hypotheses and proactively deliver actionable insights and recommendations to business partners.
- Serve as the point of contact for all data related to brand heath, providing insights based on data to help support business reporting (e.g., Board of Director notes, investor relations requests, CEO/SLT requests, etc.)
- Initiate and maintain an annual analytics & research roadmap for Central Insights based on business priorities through proactive meetings with leadership, stakeholders and your leader that then drive your priorities, inclusive of ways to further evangelize the customer and insights throughout the organization (e.g., Townhall, Customer Lunch & Learns, etc.).
- Independently manage and lead multiple projects simultaneously with seamless execution, ensuring high quality of work and close collaboration with stakeholders and your leader/team as support.
- Ability to lead and manage large strategic studies (like segmentation, brand equity) where you need to gain buy-in and manage many stakeholders
- Be seen as a trusted leader and thought partner with the ability to influence strategy and processes through a consumer lens
Who You Are
- Substantial professional experience in Consumer Insights, Marketing Research, and/ or Strategy/Strategic Management consulting (10+ years)
- Quantitative research and analysis expertise with deep experience working with large data sets and conducting advanced statistical analyses (e.g., hypothesis testing, regression analysis, factor analysis, etc.)
- Exceptional reporting capabilities with experience managing large data sets and building new reporting that not only delivers the numbers but the well thought-out visualizations and story behind them (the ‘so what’)
- Proven record of delivering consumer-led business outcomes
- Strategic thinker who approaches challenges with a “possibilities and learning” mindset
- Ability to story tell & present findings making complex insights simple.
- Strong presentation skills including building final deliverables
- Enjoys learning from and teaching others
- Trusted by peers and business partners who enjoy working with you
- Exceptional knowledge and skill with Microsoft Office tools (i.e., Excel, PowerPoint, etc.) as well as statistical analysis tools (such as SPSS)
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $146,000 - $193,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
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