GapStudio launches with Collection 01 designed by Zac Posen and fashion campaign shot by Mario Sorrenti with fashion and image direction by Alastair McKimm
Gap today announced the launch of GapStudio — a new segment that represents the highest expression of the iconic American brand in terms of style, craftsmanship and quality, created inside Gap’s New York HQ with Collection 01 designed by Zac Posen, launching April 3. GapStudio showcases expert tailoring, intricate details and a modern take on American style – setting the foundation for GapStudio’s ever-evolving exploration of fashion, art and creativity.
“For over 55 years, Gap has been a canvas for creativity, allowing creators to reinvent Gap classics as personal expressions of style. Now with GapStudio, we’re taking that legacy to the next level,” said Mark Breitbard, President and CEO, Gap brand. “GapStudio creates both accessible, coveted retail collections and exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture.”
GapStudio Collection 01 is brought to life through a campaign photographed and directed by fashion photographer Mario Sorrenti, with fashion and image direction by Alastair McKimm, featuring supermodels Alex Consani, Imaan Hammam and Anok Yai.
“GapStudio is where craftsmanship, creativity and culture come together. Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet, and where we’ll continue to collaborate with visionary talent in the future,” said Zac Posen, Gap Inc. Executive Vice President and Creative Director. “GapStudio Collection 01 reflects that vision — blending tailoring with innovative denim treatments that sculpt and refine the fabric in new ways. This is just the beginning."
This collection features wardrobe essentials through Posen’s distinct approach to drape, tailoring, and construction — bringing a new level of craftsmanship to Gap’s signature textiles:
- The Denim Tailored Trench Coat ($248), Double-Breasted Denim Blazer ($178) and matching separates, including a High Rise Denim Sailor Pant ($128) and Denim Sailor Skort ($118) showcase new proportions and finishes.
- The Poplin Maxi Shirtdress ($158), which sold out upon its limited release last spring, returns in two new colorways.
- Classic Gap colorways like navy and khaki are reimagined alongside a signature “pop-orange” hue, paying homage to the brand’s roots in San Francisco.
GapStudio Collection 01 retails from $78–248 and launches globally beginning April 3, 2025, at 8 a.m. ET on gap.com, in 10 select U.S. stores including Flatiron, NY; 85th & Third, NY; Times Square, NY; The Grove, CA; Garden State Plaza, NJ; Wilshire, CA; Aventura, FL; Lincoln Road, FL; Oakbrook, IL; 2 Folsom, CA; and in select international markets. The campaign launches on digital media, video, social, and Gap brand channels on April 3. Consumers can also experience the new collection through digital storytelling in-store and on gap.com. Follow along on @gap #GapStudio social channels for more information.
Press Contacts:
Gap | PR Consulting
gap@prconsulting.net
jess_chan@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
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