Manager, Retail Marketing

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

As the Manager, Retail Marketing, you will help plan, build, and execute seasonal marketing and retail strategies, ensuring that Athleta brand and product campaigns have a strong presence across our fleet of stores. Reporting to the Senior Manager of Retail Marketing, this role is a pivotal member of the Athleta Marketing team. From planning to implementation and analysis, you’ll have a hand in a range of exciting work — from seasonal marketing to new store openings, to signage, to windows, and more. This role is highly collaborative and involves partnering with many cross functional partners from creative to field teams to help bring Athleta to life across our stores.

What You'll Do

• Help build, implement, and execute seasonal retail marketing programs that grow brand awareness and drive traffic to our stores.
• Play a role in seasonal hind sighting and gather ongoing competitive insights to inform strategies and stay relevant. 
• Lead briefing and collaborating with retail creative partners—Visual Merchandising, Creative, Field Visual and Retail Production— to develop store-specific marketing that reflects seasonal strategies and drives store experience impact.
• Execute and implement retail marketing tools, collaborating closely with retail partners to address store-level needs.
• Set retail marketing calendar, coordinate cross functional activities and planning processes, manage timelines, and ensures timely completion of all deliverables.

Who You Are

• Experience bringing omni marketing plans to life in retail environments.

• Team player with strong people skills who can foster dynamic relationships and work collaboratively with cross functional team members. 
• Self-starter with an innate sense of curiosity and eagerness to dive into multiple projects and have the strong ability to prioritize. 
• Positive attitude, high energy level and ability to thrive in a fast-paced, fluid environment and comfortable dealing with new situations and ambiguity. 
• Flexible, incredibly detail-oriented, organized and has the ability to meet/stay on deadlines.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees