Old Navy’s newest campaign ‘Summering’ invites you to embrace the carefree spirit of summer. The brand’s first campaign under the helm of Chief Creative Officer Zac Posen stars actresses Tracee Ellis Ross and Yara Shahidi, reunited on screen for the first time since the series Blackish. Continuing the tradition of the brand’s iconic advertising, Summering is Old Navy at its best, showcasing bold optimism in a cinematic-style spot.
Set against the backdrop of a fantastical California house party, the spots conjure old Hollywood glamour with playful twists. Tracee and Yara shimmy and sway throughout the fete, surrounded by delightful tunes and unexpected friends, while showcasing the brand’s vibrant summer collection.
“We wanted to draw viewers into a delightfully dramatic visual world inspired by the legendary photography of Slim Aarons,” said Posen. “With their chic style and infectious spirit, our dynamic leading ladies personify the magic of summer that Old Navy is known for.”
The campaign conjures the experience of stepping into your happy place and embodying the pure fun of the season. The main characters groove to the 1974 song "You Can Have It All" by George McCrae with breezy dance moves choreographed by Fatima Robinson. Directed by Alice Kong, the content reflects her reputation for surrealistic storytelling that hovers between reality and imagination.
The whimsical creative blends pop culture with fashion and humor in signature Old Navy style. Intertwined with the playfully optimistic tone and vivid color palette intrinsic to the brand’s ethos are subtle nods to its heritage, including a cameo from Magic the Dog.
While ruling the pool extravaganza, the two leading fashionistas exude glam. Tracee stuns in bright monochromic looks in classic Americana shades: an airy linen set in cobalt blue; a capri legging and oversized shirt combo in dazzling red; and a stunning rib-knit maxi dress in cherry tomato. Yara radiates in preppy American sportswear pieces styled for on or off the court, including stylish tennis skirts and bike shorts paired back to matching active tops in rich green and navy tones. The surrounding cast glows in quintessential summer ensembles of shorts and swimwear suitable for the whole family.
Old Navy’s ‘Summering’ campaign will appear across television, digital media, social, out-of-home and on Old Navy brand channels starting May 15. The brand will also collaborate with Tracee and Yara to share bonus content on their social channels, including an extended film cut. The campaign will run during the marquee moments of summer stretching from Memorial Day to July 4th. Follow @oldnavy to learn more.
PR Contact
oldnavy@abmc.com