Today, Gap and Disney announce an expansion of their longstanding relationship with all-new apparel collaborations that combine classic Gap products and Disney’s beloved characters. The limited-edition collections will be seasonal and differentiated from the core Gap × Disney product with elevated, style-forward designs that feature an expansive range of items. Beyond these capsule collections, Gap will continue to sell Disney graphics apparel for the entire family.
The first limited-edition product drop will be the Gap × Disney Collegiate collection, an offering of ’90s varsity-inspired apparel and accessories featuring classic Mickey & Friends characters and Gap’s signature logo.
The patchwork varsity prints, offered in various styles for the entire family, capture the essence of this collection through preppy colors and collegiate fonts. The Gap × Disney Denim Big Shirt features the full Mickey & Friends cast of characters on the back, as well as special embroidered detailing on the pocket. The collection also includes matching fleece sets and mix and match denim styles featuring unique Mickey prints. The collection will be sold in select stores and on gap.com — available in adult, kid, toddler, and baby sizing and retailing from $14-149.
“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylized product offering that features Mickey & Friends and other beloved Disney franchises," said Paul Gitter, Executive Vice President of Global Brand Commercialization, Disney Consumer Products. "Starting with the Mickey & Friends Collegiate collection, customers will be captivated by the blend of Disney's iconic characters with timeless Gap style, creating must-have looks that resonate with today's audiences.”
To celebrate our first limited-edition product drop, Gap and Disney are bringing Mickey & Friends fun to a college football game day. Kicking off the weekend, Gap and Disney will host a fan fest experience at the Georgia vs. Alabama football game on September 28 where brand fans, students, and influencers can style their perfect game-day outfit in their own way.
“It has been inspiring to bring two powerful brands together to create the Gap × Disney Collegiate collection for our customers with an elevated, style-forward point of view,” said Fabiola Torres, chief marketing officer at Gap. “After nearly 10 years of a successful partnership, we are turning up the heat with this drop that represents the next phase in our collaboration and offers looks for the whole family that champion original style.”
The Gap × Disney Collegiate collection campaign, modeled by a diverse cast of individuals from various generations in yearbook-style, will run on paid and owned brand social channels, including Instagram, Pinterest, TikTok, and Facebook. To stay up to date with news related to the Gap × Disney Collegiate collection and future product drops, follow @gap @gapkids and @disneystyle.
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