The new collection marks DÔEN’s first time offering men’s product and builds on previously popular styles and the Gap archives.
SAN FRANCISCO, CA – April 29, 2025: Following last year’s successful collaboration, Gap and DÔEN are launching a second collection of California vintage-inspired classics celebrating timeless femininity. Launching on May 2, the collection is an ode to both brands’ effortless and easy dressing, introducing new silhouettes and prints. This collection also expands into baby and men's apparel, marking DÔEN’s first time offering men’s products.
Building on bestsellers from the previous collaboration, the new 38-piece collection is rooted in DÔEN’s feminine interpretation of iconic Gap styles:
- Logo: Gap’s iconic arch logo reimagined with DÔEN’s typeface on the VintageSoft Logo Sweatshirt ($78) and Heavyweight Raglan Logo Hoodie ($98) for adults.
- Coastal Dressing: Easy summer dresses with new prints like the Pintuck Floral Midi Dress ($148) and the 100% Linen Gingham Maxi Dress ($138) as worn by Kristy Hume.
- Eyelet Details: New iterations of last year’s most loved Eyelet Maxi Dresses are now available in additional colorways with perfected design features ($158) and shorter Eyelet Shift Mini Dresses ($128) available in red and indigo.
- Matching Sets in Nautical Colorways: Red, white, and navy offered in solid, gingham and stripe colors plus a transitional Gingham Denim Jacket ($128) that pairs with the Gingham Denim Mini Dress ($98).
- Denim Staples Reimagined: Expanded denim styles including the Oversized Icon Denim Jacket ($128), High Rise Pleated Denim Trouser Shorts ($78), men's Pleated Denim Trousers ($98), Denim Sailor Mini Dress ($98) – also available in toddler sizing ($44).
- Men’s Classics: Anny Choi borrows from the boys in the Organic Cotton Poplin Big Shirt ($78) available alongside other menswear staples like the Eyelet Shirt ($88) and Pocket T-Shirt ($48).
"Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” said Mark Breitbard, President & CEO of Gap. “Reuniting with DÔEN—an inspiring partner that shares our values—has allowed us to build on that momentum with a new summer-ready collection.”
“We were overwhelmed by the excitement and success of our first collection with Gap,” said Margaret Kleveland, Co-Founder and CEO of DÔEN. “Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN. The campaign features longtime muses and supporters—women we admire and who have been part of our journey from the beginning. This collection is a tribute to them and to the partnership that brought us here.”
The Gap × DÔEN collection was produced in international factories that participate in RISE (Reimagining Industry to Support Equality). RISE brings together leading fashion brands, manufacturers, civil society groups, and trade unions to advance gender equity in the international garment sector. Founded in 2023 by Gap Inc., BSR’s HERproject, Better Work and CARE, RISE provides garment workers with the skills needed to advance in work and life. As part of its commitment to bridging the equity gap, Gap Inc. has reached nearly 1.4 million women and girls through its decades-long efforts to advance gender equity in the global fashion supply chain.
“At DÔEN, we were humbled to be selected as a small business partner to join the RISE program, and we've launched the initiative within our own supply chain this April,” says Kleveland. “We are especially excited about the factories chosen to manufacture the Gap × DÔEN collection given the role RISE plays in our overall impact strategy.”
The collection is accompanied by a campaign shot by Clara Balzary, featuring a powerful cast of women, including Alex Noriet, Bruna Tenorio, Veronica Campos, Imani Randolph, Anny Choi, Achok, and Kirsty Hume. The photography and campaign film captures the authentic connections and joyful moments celebrating the brand’s shared values of community and togetherness.
The collection will be available globally starting Friday, May 2 at 12 p.m. ET / 9 a.m. PT online and at select Gap stores with retail price ranging from $34 to $158 available in adult sizing for both men and women, as well as baby and toddler sizing. Gap cardmembers will get early access to shop the collection online and via the app on 5/1. Please check gap.com for a full list of stores carrying the collection. For more details on Gap × DÔEN, follow along with @gap and @shopdoen.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
rachel@shopdoen.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About DÔEN:
Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand that connects directly with their consumers. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. To learn more about DÔEN, visit www.shopdoen.com.
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