Old Navy Makes Pledge to Not Raise Prices Through the Back-to-School Season

The Brand's "Price ON-Lock" initiative commits to families that they won't have to worry about price increases at Old Navy when it comes to outfitting their family this summer

As America's most democratic clothing brand, Old Navy has reinforced its commitment to bringing accessible and affordable fashion to all families with the Brand's "Price ON-Lock" initiative. “Price ON-Lock” is Old Navy's commitment to locking prices on the brand’s Everyday Magic kids fashion essentials through the back-to-school shopping season, despite inflationary market pressures.

As consumers face rising prices on everyday necessities, such as gas and groceries, a recent survey¹ found nearly one in five Americans say inflation is the most important problem facing the country today, topping the growing list of things people worry about daily. On average, families spend $270 on back-to-school shopping, a number that may increase this year due to price increases on apparel.

“At Old Navy, we’re committed to staying true to our promise of democracy of style and service, and are confident in our ability to offer great style, fit and quality at competitive prices across all categories," said Andres Dorronsoro, Old Navy senior vice president and head of merchandising. "Our customers, and parents in particular, are feeling the pressures of inflation and we want to assure them that they can outfit their children for summer and back-to-school with our everyday kids fashion essentials at a guaranteed price and value.”

Families can shop summer and back-to-school kids essentials at any of our 1,200 stores, online at OldNavy.com or on the Old Navy app.

About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,200 stores around the world. For more information, please visit www.oldnavy.com.

Contacts:
Dava Huber
dava_huber@gap.com

¹ https://news.gallup.com/poll/391220/inflation-dominates-americans-economic-concerns-march.aspx